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Delivery Partner of Pink Ribbon Foundation India

India Turns Pink

Twenty-two years of grassroots work for breast cancer awareness, early detection and screening — from one city to the whole country.

Fund a screeningSee the programmes
  • Awareness marchers carrying pink umbrellas through a city street in India
  • Community participants wearing pink ribbons at a neighbourhood awareness gathering
  • Volunteers in pink caps and pink T-shirts gathered before an awareness drive
  • An awareness session with women seated together in a rural village setting

A movement we fund, not a campaign we run.

India Turns Pink is an established grassroots platform for breast cancer awareness, education, community engagement and outreach. Pink Ribbon Foundation India financially supports and works closely with India Turns Pink to deliver programmes on the ground, building on that delivery capability while developing further partnerships across states, cities, rural communities, educational institutions, healthcare networks and underserved populations.

Founded by P.A. Ananda Kumar · Chennai, Tamil Nadu

“Beat Breast Cancer Before 2040”

India Turns Pink

Twenty-two years, four names

  1. 2003

    Founded in December as West Cancer Trust.

  2. 2010

    Renamed Chennai Turns Pink as the city programme grows.

  3. 2016

    Unified nationally as India Turns Pink.

  4. 2026

    Named delivery partner of Pink Ribbon Foundation India.

Impact

The ground already covered.

0
Airports active11 more planned
0+
States reached
0,000+
Colleges engaged
0M+
Women made aware
0k+
Women screened
0k+
Lives impacted

Figures as published by India Turns Pink.

Programmes

The Turns Pink programmes

One idea, taken everywhere women already are — airports, colleges, workplaces, bus terminals, parks and public life.

  • The India Turns Pink and Airports Authority of India free breast cancer screening kiosk at Pune International Airport

    Airport Turns Pink

    Awareness at airport terminals, run with the Airports Authority of India.

  • A workplace awareness session held for staff at a corporate office

    Corporate Turns Pink

    Awareness sessions inside workplaces and corporate campuses.

  • Students gathered outdoors for an India Turns Pink campus awareness event

    College Turns Pink

    Student-led awareness and education across college campuses.

  • Students pinning pink ribbons on one another at an India Turns Pink awareness session

    School Turns Pink

    Age-appropriate health education in schools.

  • Students and volunteers holding pink balloons at a campus awareness event

    University Turns Pink

    Awareness and outreach through university networks.

  • Women queueing to register at a public cancer screening camp

    Pink Clinic @ Bus Terminus

    Screening and information at bus terminus clinics.

  • Riders assembled with pink flags for an awareness bike rally

    Your City Turns Pink

    City-wide awareness drives led by local volunteers.

  • A large India Turns Pink gathering on a public ground, with pink flags

    Constituency Turns Pink

    Awareness taken constituency by constituency.

  • Hundreds of women seated at a large India Turns Pink community event

    Parliament Turns Pink

    Engagement with elected representatives on women's cancer.

  • An India Turns Pink pink-umbrella walk along a tree-lined avenue

    Park Turns Pink

    Awareness in public parks and open community spaces.

Focus areas

  • Create Awareness
  • Promote Early Detection
  • Support & Empowerment
  • Research & Advocacy

One donation route

Fund one screening.

Your gift goes to Pink Ribbon Foundation India and funds screening delivered on the ground by India Turns Pink.

₹365

one woman screened

Donate ₹365

All donations are collected by Pink Ribbon Foundation India. India Turns Pink is funded through documented grants.

Voice of Strength

  • “I am a different person because of cancer. When I run or walk or exercise, I think back to those times when I didn't value it more.”

    Prachi Kulkarni

  • “Cancer gave me a new perspective on life, and I am happy about it.”

    Dr. SaiLakshmi B

  • “Surviving breast cancer made me fearless.”

    Farida Rizwan

Where Airport Turns Pink has reached

Eleven airports active, eleven more planned — see them on the India map.

Airport Turns Pink is run as a CSR partnership with the Airports Authority of India.

Open the India map
An Airport Turns Pink awareness stand inside an Indian airport terminal
Documentation from a corporate-supported village awareness and screening programme

Corporate Turns Pink

Awareness sessions inside workplaces and corporate campuses.

The work, in pictures

  • Awareness programme activity organised by India Turns Pink
  • Volunteers and participants at an India Turns Pink awareness activity
  • A group gathered in pink at an India Turns Pink awareness activity
  • An awareness event in progress with participants dressed in pink
  • Participants taking part in a public breast cancer awareness activity
  • A community awareness gathering held in pink
  • Volunteers running an awareness activity in a public space
  • An awareness programme with participants holding pink materials
  • A breast cancer awareness activity with a large group of participants
  • Participants at an awareness event organised across an Indian city
  • An outreach activity bringing awareness information to the public
  • Volunteers and community members at an awareness outreach activity
  • Volunteers in Pink Ambassador sashes at the inaugural function of an India Turns Pink airport programme
  • A speaker addressing an audience from a podium at a breast cancer awareness programme
  • An audience seated at a breast cancer awareness programme in India
  • Women queueing to register at a public cancer screening camp
  • A community awareness stall with pink signage and information materials

Photographs: India Turns Pink.

More on this site

Education, upcoming programmes and ways to take part — across Pink Ribbon Foundation India.

Pink Ribbon Foundation India